Smart Power, a new narrative

Franklin Roosevelt said; “the greatest thing we have to fear is fear itself”. According to Joseph Nye on global power shifts speaking at TED we can prevent fear of fear by understanding ‘power’ in the long tail context from history to future. It is not the ‘rise’ of China, though the ‘recovery’ of China, something not to be afraid off.

He mentions hard power and soft power. Hard power can be with force, sticks. Or with money, carrots. Soft power is to have people choose a way you want something to go. This is something we need to re-master.  Propaganda by governments and marketing by corporations. There is a third which is key, and universal mythological storytelling in modern ways is part of it I guess…